EDUCATION & EXPERIENCE
Here's a selection of interesting things I've been up to recently.
Sophie Syzygy - Fashion, Lifestyle and Travel Blog
Blogger, August 2016 - Present
I have blogged on and off for a number of years, and my most recent foray into the world of writing is www.sophiesyzygy.com.
I post about fashion, lifestyle, make up and travel, all with a slightly grunge twist. Managing a Wordpress site alongside writing, scheduling and promoting blog content is a fun challenge, which I love doing.
Sophie Syzygy Illustrations
Owner/illustrator, January 2016 - present
I design greetings cards, art prints, and other design based homewares and stationery. This process usually begins with a splash of watercolour, before making its way onto my laptop and then out to the printer!
I love the process of designing items that people will cherish, and give to loved ones on special occasions. Warming hearts with my artwork is the best feeling!
University of Edinburgh - Edinburgh Global
Digital Communications Officer, November 2015 - Present
Edinburgh Global's mission is to encourage internationalisation, enhance the student experience, & create and develop partnerships at the University of Edinburgh. I joined the University as a member of staff in May 2015 as a Web Content Editorial Assistant, and moved to Edinburgh Global in November.
As Digital Communications Officer, I assist the Head of Communications & IT and manage a range of digital channels which support Edinburgh Global communications strategy. This comprises of content across 19 websites, in both Drupal and Wordpress, and a variety of social media channels across Twitter, Facebook and Instagram.
I contribute to comms strategy planning and policy work. As part of this, I regularly put together detailed reports, founded in research and Analytics work, in order to tailor specific plans to teams within the Office. These then feed into ongoing planning and strategy development for comms as a whole.
I create engaging digital content for all of Edinburgh Global's strategic website and social channels. This includes building areas of content from scratch; scratch, structuring, designing and copywriting, as well as copyediting and restructuring existing content and managing banks of assets such as videos, images and documents. I always try to keep principles of SEO and UX at the forefront of my mind.
I also line manage our part-time, remote Editorial Intern.
University of Edinburgh
MA (Hons) Business Management, 2011-2015 - 2:1
Modules: Strategic Management, Marketing Strategy, Critical Thinking in Marketing, Services Marketing, Business Research, Sociology, Accounts, Advertising, Brand Culture, Business Ethics, Consumer Behaviour.
Dissertation: Effectively engaging with Millennial women through marketing and advertising: A qualitative study
Highlights: Presenting to P&G regarding future strategic decisions, advising Tesco Bank on a new banking app, winning Robertson Ness Travel Scholarship which enabled me to attend the Cannes Lions International Festival of Creativity.
Marketing Assistant, May 2014 - January 2015
Eden Scott is Scotland's leading recruitment consultancy, with offices in Edinburgh, Glasgow and Aberdeen.
As Eden Scott's Marketing Assistant, my role spanned across strategy, content and social media, including Analytics monitoring, frequent content creation through our CMS including blog posts and infographics, content curation, social media monitoring and management, and other ad hoc marketing duties.
Well, apart from red lipstick and tattoos...
I like crafting words to within an inch of their typographic lives, engaging with readers through humour, emotion and wit. In the wider sense, I have a real passion for storytelling - my version is done with a pen.
The pen may not technically be mightier than the sword, but you try holding a sword when you're laughing at my blog posts.
People are fascinating. I love finding out about different cultures, subcultures, trends, and ways of connecting with people.
Blame this on me being an Aquarius, a Millennial, or a Stevie Nicks fan, but I think it's really important, so we can have better companies, happier societies and a better cared for planet.
When you remind people of Monica from Friends as regularly as I do, it's important to embrace it. I love lists. I love spreadsheets. I love organisation.
This has led onto me having a keen appreciation of great strategy, particularly from a marketing point of view. I believe that good strategy is creative, useful, and exciting when it all comes together.